b"Foundation Impact Report2021 Highlights & Achievements$105 million in fundraising revenue, a 54% increaseEstablished Charitable Gift Annuity administration, over 2020 and exceeding target by 42%. increasing planned giving revenue.As part of Now Near Far, we projected total increasesStarted build-out of new BSMH Foundation website as in revenue (lift) of $16.8 million over three years fromphase one of a new digital ecosystem.2021 to 2023, yet we realized a $30.4 million lift inRealigned Annual Programs team to support new 2021 alone. digital structure and develop more stories that For every $1 spent to operate the Foundation, $6.19demonstrate the impact of philanthropy.was raised (Return on Investment). Over 964,000 pieces of mail and emails sent to Cost to Raise a Dollar was $0.16, half of $0.30 target,deliver 993 localized versions of appeals, newsletters, driven lower by growth in revenue. emails and social media campaigns, raising $814,000 $8 million committed for associates affected bythrough annual giving communications.Kentucky tornadoes, with over $100,000 raised fromSolutions Group processed 942 fund distributions via leaders, associates and Foundation board membersnew online request portal.for the Caring For Our Own Fund.1,725 prospects assigned to gift officer portfolios from The BSMH Foundation board refined responsibilitieswealth screening and researching 3.5 million donors of board members and action plans to integrate withand prospective donors.each market foundation board to provide meaningfulSolutions Group processed over 140,000 gifts, support. The system Foundation board fosterseliminated more than 57,000 duplicate constituent synergy and coordinates best practices throughrecords, and managed nearly 1,500 separate funds.training and education sessions, Chairs Counciland committee chair meetings with chairs from Completed self-assessments of board members all markets.before and after educational programs, with insights guiding future topic selection for board member Created a Foundation Shared Success incentiveeducation on their role in fundraising and recruitment program that rewards fundraisers based on ministry,of new board members with a bias for fundraising Foundation, and individual performance metrics. relationship cultivation.FUNDRAISING REVENUE BY SOURCE$60,000,000$50,000,000$40,000,000 ROI AND COST TO RAISE A DOLLAR$30,000,000$20,000,000$10,000,000$0Gov't Grants Major Gifts - All Individual Annual Gifts Events 2019 2020 20214"